Dianna Deeney, Author at Deeney Enterprises

Intentional Organizations Don’t Happen by Accident

-The difference between a system that learns and one that simply trudges forward A story I heard recently has stayed with me. A new owner takes over a facility. He’s hands-on, engaged, clearly different from what came before. One of the first things he notices: the break room refrigerator has been broken for weeks. He…

Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)

Dianna Deeney interviews Keven Wang from UnitX about today’s AI in factories and his vision for the future.

Stop Being a Witness to Decisions That You Should be Helping to Shape

You’ve been there. You walk into a design review, a planning session, or a phase gate meeting. You’re ready to contribute, to challenge, to solve. But within minutes, you realize: the decision was already made. The room is a stage, the discussion a script, and you’re just an audience member. This isn’t just frustrating. It’s…

Four Years Later: Why Quality Still Needs to Move Upstream

Quality is losing strategic ground, but it doesn’t have to. Discover how to move quality upstream with real frameworks, data-driven decisions, and cross-functional leadership.

Karli Auble THRIVEs: Positive Psychology Meets Engineering Rigor (A Chat with Cross-Functional Experts)

Dianna Deeney interviews Keven Wang from UnitX about today’s AI in factories and his vision for the future.

Constraints Unlock Creativity: Why Frameworks Beat Blank Slates in Product Concept Design

Discover how the Goldilocks principle and Concept Space Model unlock creative, high‑impact product ideas—right after business approval and before detailed design.

Framework vs. Process: Why the Distinction Actually Matters

I see these terms used interchangeably all the time in engineering organizations. I do it too. In my Pierce the Design Fog’s glossary, I define the ADEPT Team Framework as “a process for team collaboration during concept development.” But throughout the book, I call it a framework. So, which is it? The truth is: it’s both. And that’s actually…