Quality during Design Blog

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"Dianna Deeney has launched a podcast that focuses on both the need and the 'how to' include quality and reliability in your design. Both entertaining and thoughtful, the shows are well done and worth subscribing."  

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I like talking with people in product design and the manufacturing industry. Contact me if you're interested in being interviewed and being a guest on the show.

When Building Gets Cheap, Decisions Matter More, with Ashley Roach

When AI makes building cheap and fast, Ashley Roach explains how to avoid the build trap and make better product decisions.

Why I Decided Not to Automate Concept Development with AI

I built an AI agent team to test concept development. The results were useful. But building the process into an AI product made one limitation clearer: useful AI outputs are not the same as the human alignment required for concept development. I created a cohort of AI agents to act as a cross-functional team for…

Why Do We Jump? About the Moment Before We Commit

Design fog isn’t a single thing. When we talk about it on development teams, we usually mean: we didn’t define the problem, and we jumped. Framed that way, it sounds like a straightforward process breakdown. As if having one more checklist or another Stage-Gate review would fix it. But the fog runs deeper than process.…

The Cracks Between Good Designs, with Mike Fedorov (A Chat with Cross-Functional Experts)

A design can be technically perfect and still fail. Mike Fedorov explains the coordination layer between designs and what AI actually helps with.

Decision Room Carry: Why Your Best Decisions Disappear on Monday

A decision room carry problem can show up as rework, delays, or sluggish projects. It’s not structural, it’s cognitive.

Case Study: Structured Concept Development for Hardware-Software Integration

When premium hardware ROI depends on precise design inputs, see how ADEPT uncovers user-grounded constraints traditional methods miss.