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"Dianna Deeney has launched a podcast that focuses on both the need and the 'how to' include quality and reliability in your design. Both entertaining and thoughtful, the shows are well done and worth subscribing."
Fred Schenkelberg, founder of Accendo Reliability
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In product development, we often get caught up in the technical specifications and features we’re creating, forgetting the fundamental reason we’re building products in the first place: to provide benefits that improve users’ lives. This foundational concept of benefits versus features deserves revisiting regularly, especially when we’re deep in the weeds of development work. Subscribe…
In product development, the “fuzzy front end” of concept development often represents both tremendous opportunity and significant challenge. During this critical phase, teams are tasked with defining problems, understanding customers, and generating solutions-all before any engineering begins. How we navigate this phase dramatically impacts bottom-line results, market share, customer satisfaction, and whether projects even launch…
Have you ever watched a promising product idea slowly die in the fuzzy space between “great concept” and “actual development”? You’re not alone. The journey from product idea to market-ready solution contains a critical yet often overlooked phase: concept development. This is where cross-functional teams must align their diverse perspectives to create a solid foundation…
The hidden costs of poor product development can devastate your project timeline, budget, and ultimate market success. Drawing from Dr. Robert Cooper’s research, this episode reveals how skipping proper concept development-the critical “fuzzy front end” of product design-leads many teams into a costly “ready-fire-aim” approach. We also explore “Quality during Design” as a way forward…
As a Generation X engineer, I’ve witnessed remarkable shifts in how we approach design engineering. Recently, I saw an article suggesting Gen X is frustrated because the skills we learned early in our careers no longer apply in today’s technological landscape. This characterization made me pause and reflect. While our tools have certainly evolved dramatically,…