Engineered for Quality: Streamlining Product Development Through Collaborative Design

Develop meaningful inputs that drive design-for-excellence ideas. Use our practical frameworks to facilitate discussions around design inputs, priorities, benefits, risks, and the use process. 

Are you a product development professional – an engineer, leader, or cross-functional team member – who experiences frustrations that stall innovation and lead to costly rework?
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Pierce the Design Fog: Solve Your Toughest Product Development Challenges

Many teams struggle in the critical early phase of product development, known as the "fuzzy front end".
Instead of building a strong foundation, they face common problems like:
  • The frustration of the "Ta-da Flop". This happens when teams jump into designing solutions before fully understanding the problem. Weeks of design work is finally revealed to the cross-functional team, only to be picked apart or rejected because they don't meet customer needs or expectations.
  • Struggling to get timely buy-in and effective feedback from your cross-functional team. This is often compounded by functional silos and poor communication that hinder effective knowledge sharing.
  • Wasting precious time and money on chasing wild ideas or sitting in unproductive meetings. This can lead to projects that stall, experience false starts, or result in too many costly prototypes.
  • Catching up on critical quality, reliability, or risk analyses late in development, leading to unexpected problems, delays, and fighting fires when it's too late to easily change the design.
  • Lacking the clear, fact-based design inputs needed early in development to build a strong product foundation. It can be difficult to translate team knowledge and customer insights into concrete, actionable design inputs for engineering.
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These challenges prevent teams from achieving higher quality products, better relationships, and star performance. They lead to less successful projects, lower market shares, and worse customer ratings.

Signature Methodologies: The Foundation of Your Success

There is a more effective way. Deeney Enterprises, LLC helps you tackle these problems by focusing on Quality during Design from the very beginning.

We provide the mindset, tools, and strategies to work effectively with your cross-functional team, gain critical knowledge about your concept and customers, and translate that knowledge into strong design inputs that set your project up for successI

Quality during Design: Philosophy & Methodology

Quality during Design is a philosophy that promotes strategic integration of quality and reliability methods early for improved decisions, team collaboration, and products customers love.

By adopting Quality during Design, engineering organizations and teams can realize significant benefits:

  • Develop higher-quality products faster that customers will love because they are easy to use, dependable, and safe.
  • Enable teams to make more informed design decisions and avoid costly rework, delays, and "Ta-Da Flops" by addressing issues upfront.
  • Improve communication and collaboration across cross-functional teams, securing earlier buy-in and fostering team synergy.
  • Allow organizations to proactively identify and mitigate potential problems and risks early in development.

The ADEPT Team Framework: Master Efficiency and Predictable Performance

The ADEPT Team Framework is a structured way to run your cross-functional team meetings. It's designed to help diverse teams work together more effectively, ensure high-quality outcomes, and streamline engineering processes.

This ADEPT Team Framework helps teams:

  • Improve individual workflows so people can refine their personal contributions.
  • Boost organizational efficiency for long-term operational improvements.
  • Foster cohesive teamwork, helping cross-functional teams build strong, high-performing environments.

With continuous refinement, ADEPT empowers teams to achieve excellence together.

The Concept Space Model: Achieve Technical Clarity

The Concept Space Model is a powerful template for teams to generate concept design ideas. It helps you improve how customers use and experience products. The Model and its Focuses break down the customer experience.

The Concept Space Model and its Focuses helps your team:

  • Develop a shared understanding: Everyone gets on the same page about the problem and potential solutions.
  • Align stakeholders: It brings together different people involved in the project to work towards a common goal.
  • Improve communication: Individuals will refine how they explain their ideas.
  • Shape strategic vision: Leaders can use it to create a clear and exciting direction for new products.
  • Innovate together: It encourages smooth teamwork, leading to unified problem-solving and new, innovative breakthroughs.

Uncovering Your Specific Needs

What's Your Product Development Archetype?

Uncover your unique strengths and pinpoint hidden roadblocks in your design and concept development process. This quick quiz provides personalized insights to help you achieve clarity and drive innovation.

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Know what you need? Learn the next steps...

Master Your Designs, Minimize Risk.

Elevate your product development. Access tailored insights and a systems approach designed to help you get clear inputs, avoid costly changes, and ensure your innovations hit the mark every time.

Boost Collaboration, Drive Impact.

Elevate your cross-functional teamwork. Access tailored insights and practical guides to bridge communication gaps, ensure productive meetings, and guarantee your team's contributions truly shape successful products.

Empower the Team, Drive Action

Stop functional silos from derailing product launches. Get exclusive strategies for leaders to improve decision-making, foster stronger team collaboration, and integrate quality strategically from day one.

Providing a Comprehensive Solution, Scaled for You

Enhance Skills: Engineering Coaching with Quality during Design

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Refine your individual skills, streamline your design processes, and enhance product quality. Our coaching, operating under the Quality During Design brand, leverages the ADEPT Team Framework and Concept Space Model to help you excel.

Explore Engineering Coaching

Improve Collaboration: Empowering Cross-Functional Teams

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Bridge communication gaps, achieve unified objectives, and accelerate innovation across diverse disciplines. We provide methodologies that ensure seamless collaboration, preparing teams for complex challenges.

Learn About Team Collaboration

Lead with Vision: Strategic Consulting for Leaders

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Drive organizational performance, achieve strategic clarity, and optimize your engineering operations. Our consulting services empower leaders to implement systemic change through the ADEPT Team Framework and Concept Space Model.

Explore Leadership Consulting

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Hi. I'm Dianna Deeney.

"I understand engineering and new product development. And I appreciate what the cross-functional teammates bring to design.

I've worked in industry, where products are manufactured, all along the line of product development: on the production floor as an operator, a process and project engineer, and as a quality and reliability engineer in new product development projects.

I've spotted what consistently trips up product development teams, like yours."

Dianna Deeney

ASQ Certified Senior-Level Quality Professional

Engineer - BSME

IEEE Senior Member

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