QUALITY • PRODUCT ASSURANCE • TECHNICAL RISK
Need an experienced outside view of your product, quality, or reliability risk?
I help product and engineering teams make technical risk, quality methods, and reliability evidence visible enough to support better decisions—and provide project-based or fractional support when experienced outside judgment is needed.
25+years
Across manufacturing, product design, quality engineering, and cross-functional leadership
200+ episodes
Quality during Design podcast conversations and practical resources
PIERCE THE DESIGN FOG
Solve your toughest product development challenges.
You know the pain of the "fuzzy front end"—when your team works in silos, jumps to solutions too early, and discovers critical problems too late. Choose the situation that sounds most like your work.
01 / THE TA-DA FLOP
The "Ta-Da Flop"
Your team designs for weeks, then unveils its solution, only to watch it get torn apart because it does not solve the real customer problem or meet stakeholder expectations.
02 / ALIGNMENT
Functional silos and poor communication
Marketing promises features Engineering cannot deliver. Manufacturing says the design is unbuildable. Quality finds compliance gaps at the last minute.
03 / REPEATABILITY
No repeatable process
Every project starts from scratch. Wild ideas chase unproductive meetings, while quality depends on “hero” individuals and knowledge stays locked in individual heads.
04 / LATE RISK
Late quality and risk analysis
Critical reliability issues, safety concerns, and regulatory gaps surface when design is nearly complete—when fixing anything requires expensive rework and timeline extensions.
THE QUALITY DURING DESIGN APPROACH
Make the early work visible, shared, and useful.
Three frameworks that work together
Quality during Design integrates quality and reliability methods early. The ADEPT Team Framework structures purposeful team co-work. The Concept Space Model helps teams explore user experience before jumping to solutions.
CHOOSE YOUR STARTING POINT
Where do you want to start?
Every engagement begins with understanding your specific situation. Choose the path that matches where you are right now.
Need an outside view of a product, quality, reliability, or manufacturing risk? Ask about a focused review or fractional support.
HELP
Need an independent view of risk?
Product, quality, reliability, or manufacturing concerns need an outside assessment.
ORGANIZATIONS
Need experienced support for a period of time?
Get project-based or fractional quality-and-reliability support without hiring a full-time senior leader.
ORGANIZATIONS
Need your team to work through an actual product challenge?
Apply the Quality during Design method to a real product concept with facilitated team work.
INDIVIDUALS
Want to learn before you engage?
Start with the book, 200+ podcast episodes, and free templates and case studies.
Have a product, quality, or technical-risk question?
Bring the situation you are trying to understand. In a 20-minute conversation, we will clarify what you need to know, determine whether an independent review or advisory support would help, and identify an appropriate next step.
Graphic Attributions, this page: Graphic designers discussing on whiteboard with their colleaguesby @peoplecreations / Freepik | Person working on animation porjectby @freepik