Posts by Dianna Deeney
Case Study: What Engineering Really Gets from Concept Development (Equipment Design)
Engineering Advantage in Equipment Design — Lessons from Structured Concept Development When your product’s value proposition is a specific financial promise (like a three‑month payback) the concept development output that engineering receives isn’t just a starting point. It’s either a foundation or a liability. This case study shows exactly what engineering receives at the end…
Read MoreThe Knowledge Your Team Has That Nobody’s Using
You’ve been in this meeting before. Engineering is three months into detailed design when someone from manufacturing finally sees the concept and says, “We tried this two years ago. Here’s why it failed.” The knowledge existed, but it didn’t have a path into the conversation when it actually mattered. We often treat this as a…
Read MoreYour Concept Development Isn’t Done Just Because It Produced Answers
Two design inputs say the same thing. One is a feature name. The other tells engineering who fails, how, how badly, and what “done” means. What happened in concept development that produced one versus the other?
Read MoreCase Study: Seeding Risk & HFE During the Concept Phase (MedTech)
The MedTech Handshake: What Engineering Needs Before Design Inputs Exist In medical device R&D, discovering a safety‑critical failure during a summative study or late‑stage verification isn’t just a delay. It’s a redesign, re‑validation, and real money. The earlier your team seeds risk and human factors engineering (HFE) into concept development, the more predictable and defensible…
Read MoreCase Study: What Engineering Really Gets from Concept Development (Service Design)
Service Design Case Study: What Engineering Needs That a Feature List Can’t Give Them When your product is a promise of service — and that promise has a 24‑hour clock on it — what engineering receives at the end of concept development matters more than most teams realize. A feature list alone can’t capture the…
Read MoreThe ROI of Engineering Motivation with Cassie Leonard (A Chat with Cross-Functional Experts)
Dianna Deeney interviews Keven Wang from UnitX about today’s AI in factories and his vision for the future.
Read MoreThe Quiet System: Why Your Lessons Learned Aren’t Sticking
It’s incredibly frustrating when your team faces the same exact problems over and over again. You spend months untangling a complex project issue, only to discover someone two cubicles down solved the exact same thing three years ago. This continuous cycle of rediscovery isn’t happening because your team is careless. It’s happening because most organizational…
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