Dianna Deeney, Author at Deeney Enterprises

Case Study: What Engineering Really Gets from Concept Development (Service Design)

Service Design Case Study: What Engineering Needs That a Feature List Can’t Give Them When your product is a promise of service — and that promise has a 24‑hour clock on it — what engineering receives at the end of concept development matters more than most teams realize. A feature list alone can’t capture the…

The ROI of Engineering Motivation with Cassie Leonard (A Chat with Cross-Functional Experts)

Dianna Deeney interviews Keven Wang from UnitX about today’s AI in factories and his vision for the future.

The Quiet System: Why Your Lessons Learned Aren’t Sticking

It’s incredibly frustrating when your team faces the same exact problems over and over again. You spend months untangling a complex project issue, only to discover someone two cubicles down solved the exact same thing three years ago. This continuous cycle of rediscovery isn’t happening because your team is careless. It’s happening because most organizational…

Intentional Organizations Don’t Happen by Accident

-The difference between a system that learns and one that simply trudges forward A story I heard recently has stayed with me. A new owner takes over a facility. He’s hands-on, engaged, clearly different from what came before. One of the first things he notices: the break room refrigerator has been broken for weeks. He…

Shannon Cummings on Why Marketing Should Be in the Room Before the First Prototype (A Chat with Cross-Functional Experts)

Dianna Deeney interviews Keven Wang from UnitX about today’s AI in factories and his vision for the future.

Stop Being a Witness to Decisions That You Should be Helping to Shape

You’ve been there. You walk into a design review, a planning session, or a phase gate meeting. You’re ready to contribute, to challenge, to solve. But within minutes, you realize: the decision was already made. The room is a stage, the discussion a script, and you’re just an audience member. This isn’t just frustrating. It’s…

Four Years Later: Why Quality Still Needs to Move Upstream

Quality is losing strategic ground, but it doesn’t have to. Discover how to move quality upstream with real frameworks, data-driven decisions, and cross-functional leadership.