A PLAYBOOK FOR PRODUCT TEAMS
Get on the same page-before design goes too far.
Product development gets foggy when teams jump to solutions, work in silos, and discover critical problems too late. Pierce the Design Fog gives cross-functional teams a structured way to explore the problem and turn shared knowledge into actionable design inputs.
WHAT'S INSIDE
A repeatable method for team-based concept development.
Practical guidance, real-world examples, templates, and step-by-step implementation strategies for managers, engineers, product leaders, and cross-functional teams.
The ADEPT Team Framework
A repeatable process for structured, purposeful team co-work sessions that move beyond typical meetings.
- Align: bring everyone to a common starting place.
- Discover: generate ideas and share knowledge.
- Examine: build shared understanding.
- Prioritize: evaluate ideas against defined criteria.
- Teamwork: close with clear next steps.
The Concept Space Model
A targeted tool to guide your team’s exploration of user experience before diving into design solutions.
- Benefits: what positive outcomes should users experience?
- Symptoms: what unintended negative impacts should you anticipate?
- Use Process: what steps do customers take when interacting with the product?
TWO WAYS TO USE THIS BOOK
Learn at your pace-or apply it with guidance.
The right choice depends on your team’s facilitation capacity, timeline, and need to apply the method to a live product challenge.
Self-guided implementation
$25.99
Buy the book and distribute it to your cross-functional team. Work through the exercises together and apply the frameworks on your own timeline.
- Best for teams with internal facilitation capability
- Build skills gradually
- Learn by doing
- Flexible timeline
Team Intensive with expert guidance
Choose this path when your team wants expert facilitation, a current-project focus, and completed work product.
- Two-day in-person or four-half-day virtual format
- Designed for a cross-functional product team
- Details and investment below
USE THE BOOK WITH YOUR TEAM
One copy can start a better product conversation.
Start with the book when you have the internal capacity to facilitate discussion and want to build the method gradually. Choose the Team Intensive when the team needs expert facilitation, a current-project focus, and completed work product.
01
Learn together
Read the relevant sections and use the questions with the people who shape the product.
02
Apply to a real project
Use the frameworks to examine a current product challenge, not an abstract example.
03
Choose support
Continue self-guided, bring in facilitation, or discuss broader capability-building.
Most product development books start where requirements already exist. Deeney goes earlier, introducing The Concept Space Model and Adept Team Framework as a coherent system for the work that most teams skip or rush.
-Chu Nnodu, Enterprise Product Manager, Ajared Research
Read the full review on PDMA → https://www.pdma.org/page/review-pierce-the-design-fog
QUESTIONS FROM PRODUCT TEAMS
Frequently asked questions
Pierce The Design Fog.com
Want the table of contents, preview, case studies, and additional reviews? Visit PierceTheDesignFog.com.
BEYOND THE BOOK
Keep building your team's capability.
Use the book as a starting point, then choose the resource that matches how you want to continue.
For individual learning
Get templates, case studies, and Quality during Design insights.
For organizational support
Build the frameworks into your team’s product-development practice with advisory support.
Not sure what you need?
Schedule a short conversation to identify where your process is creating friction.
Ready to help your team get on the same page?
Choose the self-guided book, explore the Team Intensive, or schedule a conversation if you are not sure which path fits.
Graphic attributions, this page: team photo by drobotdean / Freepik