Why I Decided Not to Automate Concept Development with AI

I built an AI agent team to test concept development. The results were useful. But building the process into an AI product made one limitation clearer: useful AI outputs are not the same as the human alignment required for concept development. I created a cohort of AI agents to act as a cross-functional team for…

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Why Do We Jump? About the Moment Before We Commit

Design fog isn’t a single thing. When we talk about it on development teams, we usually mean: we didn’t define the problem, and we jumped. Framed that way, it sounds like a straightforward process breakdown. As if having one more checklist or another Stage-Gate review would fix it. But the fog runs deeper than process.…

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