Quality During Design Archives - Deeney Enterprises

Pierce the Design Fog Named Finalist in the 20th Annual National Indie Excellence® Awards

I’m honored to share that Pierce the Design Fog has been named a Finalist in the 20th Annual National Indie Excellence® Awards, in the Business – General category. The announcement came on June 11th, marking two decades of the NIEA recognizing standout work from self-published authors and independent presses. The NIEA evaluates submissions on both…

The Most Expensive Question You Didn’t Ask

Sometimes engineering has to do some rework. Usually, it isn’t caused by bad answers. This engineering rework is caused by questions that were never asked or the right questions answered with the wrong tool at the wrong fidelity. Prototyping should be the antidote to that. But for a lot of engineering teams, it’s actually part…

Local LLMs: Where to Actually Start, with Vincent Deeney (A Chat with Cross-Functional Experts)

Dianna Deeney interviews Vincent Deeney about getting started with Local LLMs.

Conversations Worth Having: My Podcast Guest Appearances

One of my favorite things about being in this space is the conversations. Real, unscripted exchanges with hosts who care about the same things I do: building better products, leading smarter teams, and making quality a strategic advantage instead of an afterthought. Over the past few years, I’ve had the privilege of being a guest…

Case Study: What Engineering Really Gets from Concept Development (Equipment Design)

Engineering Advantage in Equipment Design — Lessons from Structured Concept Development When your product’s value proposition is a specific financial promise (like a three‑month payback) the concept development output that engineering receives isn’t just a starting point. It’s either a foundation or a liability. This case study shows exactly what engineering receives at the end…

The Knowledge Your Team Has That Nobody’s Using

You’ve been in this meeting before. Engineering is three months into detailed design when someone from manufacturing finally sees the concept and says, “We tried this two years ago. Here’s why it failed.” The knowledge existed, but it didn’t have a path into the conversation when it actually mattered. We often treat this as a…

Your Concept Development Isn’t Done Just Because It Produced Answers

Two design inputs say the same thing. One is a feature name. The other tells engineering who fails, how, how badly, and what “done” means. What happened in concept development that produced one versus the other?