About Deeney Enterprises, LLC

Deeney Enterprises, LLC, founded by Dianna Deeney, is dedicated to improving engineering decision-making and team performance throughout the product development process. Dianna, an ASQ Certified Senior-Level Quality Professional and engineer with over 25 years of experience in manufacturing and product design, recognized a critical gap: a lack of understanding and application of quality and reliability techniques by product design engineers during the design process itself.

The company's mission is to bridge this gap through communication and education, connecting designers and product managers with the world's quality initiatives and quality-minded people. Deeney Enterprises champions "Quality during Design", an approach that focuses on strategically incorporating quality and reliability methods early and iteratively in new product development, particularly in the "fuzzy front end" – the crucial phase after a project starts but before detailed design begins.

This approach directly addresses common challenges faced by product development professionals, such as functional silos, poor communication, designs being rejected or changed late in the process ("Ta-Da Flops"), wasted time and money, and products failing to meet customer needs.

By embracing Quality during Design and focusing on team-based concept development and knowledge sharing, engineering organizations can achieve significant advantages. These benefits include developing higher-quality products faster, making more informed design decisions, avoiding costly rework, and increasing the likelihood of creating products that customers will love because they are easy to use, dependable, and safe.

Deeney Enterprises offers a range of services and resources to help engineers, leaders, and cross-functional teams implement this strategic approach. These include coaching for engineers, consulting for leaders on the design process and team effectiveness, and training such as the Quality during Design program. The company also provides practical resources like the book "Pierce the Design Fog: Develop High-Quality Products Faster Through Team Innovation" and the accompanying Card Deck, which serve as a playbook for collaborative concept development. Further insights and free resources are available through the Quality During Design podcast and blog.

Deeney Enterprises is committed to helping teams streamline product success, foster team synergy, lead in design, build better relationships, and enable engineers to become star performers.

Dianna Deeney

Engineer - BSME

ASQ Certified Senior-Level Quality Professional

IEEE Senior Member

Core Values

Results-oriented

Collaborative

Practical

Customer-Focused

Efficient

Podcast Host / Co-host

Contributing Author

Blogger

Speaker

Trainer

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