Dianna Deeney, Author at Deeney Enterprises

Framework vs. Process: Why the Distinction Actually Matters

I see these terms used interchangeably all the time in engineering organizations. I do it too. In my Pierce the Design Fog’s glossary, I define the ADEPT Team Framework as “a process for team collaboration during concept development.” But throughout the book, I call it a framework. So, which is it? The truth is: it’s both. And that’s actually…

Creativity Loves Constraints

Discover why constraints boost creativity in product development. Learn creativity frameworks like the Concept Space Model to turn ideas into design-ready concepts.

The Real Reason Your Product Launches Late (It’s Not What You Think)

The design fog is costing your team weeks of wasted work and your product launches late. Here’s how to pierce it in just a few hours…

Cut Through the Design Fog

Every product team faces the “design fog” during early concept development. This lack of clarity and alignment often means teams are discussing technical architecture and feature lists before they’ve even agreed on the fundamental customer benefits and problems they need to solve. This unstructured approach frequently leads to wasted effort, cost overruns, and products that…

The Real Reason Your Product Launches Late (It’s Not What You Think)

The design fog is costing your team weeks of wasted work. Here’s how to pierce it in just a few hours… Have you been in this situation? It’s because of the design fog. We need a shared process that ensures everyone is aligned before we commit resources to the next step, which is usually engineering development.…

The Design Fog is Derailing Your Project

Have you experienced the frustration of a cross-functional team kicking off a new product development project, only to find everyone is talking about the same idea but seeing a different product in their mind? This is the core problem of the design fog, and it rolls in during the fuzzy front end—that crucial, uncomfortable space…

Expected Value Makes Uncertainty Manageable

Product teams often face decisions where uncertainty meets cost, and the clock is ticking. a manager asks for another test finance flags the price engineering hesitates because confidence is stuck at sixty percent. The friction isn’t just about money; it’s about balancing risk, value, and time in a way that serves customers and protects the…