Start Designing Quality In: Proven Frameworks That Eliminate the "Ta-Da Flop" and Cut Post-Launch Defects

The Hidden Cost of Design Churn and Late-Stage Firefighting

You're a Product Manager or engineering leader who knows the pain: Your team works for weeks on a solution, then unveils it—only to watch stakeholders tear it apart because it doesn't solve the real customer problem or meet business requirements.

This isn't just frustrating. It's expensive.

Product Failure Risk

What's happening
Your team spends weeks designing, only to hear: “This won't meet market needs” or "It fails regulatory requirements."

The real cost
$20 K + in wasted engineering hours. Products that ship sub‑optimally. Lost market share. Demoralized teams.

Why it happens
Design starts before Product and Engineering truly understand the problem together. Critical customer insights and cross-functional knowledge surface too late to act on cheaply.

Fix it

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Approval Bottlenecks

What's happening
Design reviews surface showstoppers: “Fails FDA requirements.” “Can’t be manufactured at scale.” The project grinds to a halt.

The real cost
A 2‑hour review turns into 6 weeks of rework. Blown schedules. Shaken stakeholder confidence. PMs explaining delays they couldn't have prevented.

Why it happens
Quality, manufacturing, and regulatory only see the design at review stage—after decisions are locked in and changes are expensive.

Get Help

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Internal Conflict and Silos

What's happening
Marketing promises features Engineering can’t deliver. Manufacturing says the design is unbuildable. Regulatory finds compliance gaps at the last minute. Everyone's frustrated with everyone else.

The real cost
3‑6 month delays. Budget overruns of 20‑40 %. Turnover of top talent who are fed up with constant firefighting. PMs stuck playing referee instead of leading product strategy.

Root cause
Functions work in isolation. Critical knowledge stays locked in individual heads until it erupts in late-stage crises.

Break the Silos

No Repeatable Process

What's happening
Every project starts from scratch. Engineers design in a vacuum. Product struggles to translate market analysis into design inputs. Teams jump to solutions without shared understanding of the problem.

The real cost
Quality depends on luck and "hero" individuals. When that person leaves, their knowledge walks out the door. You can't scale what you can't repeat.

Why it happens
No standardized process for gathering design inputs, facilitating cross-functional collaboration, or translating customer voice into actionable requirements.

Add Structure

Three Ways to Work Together

WORKSHOP

Pierce the Design Fog Team Intensive

2‑day facilitated workshop

Apply frameworks to YOUR project

90-MINUTE POWER CONSULTATION

Strategic Consultation for Product Leaders

Deep-dive for specific issues

Immediate expert guidance with follow-up

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Business people shaking hands in agreement

QUALITY DURING DESIGN PARTNERSHIP

Ongoing Strategic Support

Monthly/Quarterly

Embedded Advisor

Not Sure Which Option Fits? Start Here.

Quality During Design Diagnostic & Roadmap

Perfect for: Engineering VPs, CTOs, and Directors who know their design process is broken but don't know where to start fixing it.

What You Get:

- Comprehensive Quality during Design Assessment of your current process

- Root cause analysis identifying your top 3 bottlenecks

- Prioritized 90-Day Action Plan with the highest-ROI changes

- Clear recommendations: Which of the above services (or combination) will solve your specific problems

This assessment often becomes the foundation for a Workshop or Quality during Design Partnership—but customized to your exact situation.

It was such a pleasure working with Dianna in designing a workshop on Reliability Fundamentals for my company. She exemplified professional work habits and followed through with her proposals. Her presentations encouraged us to think through our problem solving process and use reliability and stats tools to assess risks and help us make informed decisions. 

Rachelo Kay, Quality and Reliability, Calix 

"Dianna is a skilled quality professional who has exhibited highly valued leadership characteristics based on essential planning and critical thinking.  The ability to understand a given situation from a high level and to then set in motion the needed actions to achieve success is an important trait that Dianna has demonstrated specifically in regard to the safety, efficacy, and compliance of medical devices.  This approach would be highly valued for an organization since it exemplifies a reasoned and constructive thought process to obtain desired goals." 

Frederick A. Yeagle, Principal Engineer Quality and Reliability, medical device industry 

"Dianna is a result-oriented practitioner who employs the best practices in the Reliability and Quality engineering fields. She is a highly motivated professional and a top performer." 

Ronito Tamayo, Experienced Reliability, Quality, and Product Analysis Professional 

The Engineer's Guarantee

We focus on measurable improvement: Metric start → Metric end.

If we don't define the success metrics upfront, we don't start.

In our discovery call, we'll identify what success looks like for you.

Frameworks Preview

QDD graphic

A philosophy and methodology that integrates quality and reliability methods early—not as a final checklist, but woven throughout the design process as part of routine design activities.

Why it works: You catch problems when they're cheap to fix (in the problem space) instead of expensive to fix (in prototypes or production).

ADEPT_Logo

A structured, repeatable process for running cross-functional team meetings that actually produce results—not just status updates.

Why it works: It ensures teams work together on design—not in isolation—so critical insights surface early when they're easy to incorporate.

Concept Space Model

A powerful template for exploring the customer experience before jumping into design solutions.

Why it works: It forces teams to stay in the problem space long enough to truly understand what they're solving—preventing the "design in secret, then get surprised" cycle.

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Dianna Deeney, BSME

- BS in Mechanical Engineering

- ASQ Certified Senior-Level Quality Professional (CQE, CRE, CQA, CMQ/OE)

- IEEE Senior Member

- Author: "Pierce the Design Fog" (2025)

- Host: Quality during Design Podcast (100+ episodes)

- Product Manufacturing • Regulated Industry • Product Development

Ready to Stop Design Churn & Firefighting?

No rushed sales pitch. No cookie-cutter solutions.

In 20 minutes, we'll:

- Clarify your biggest design process challenge

- Determine if Quality during Design approaches can help

- Identify which service option (if any) makes sense for your situation

If we're a good fit, I'll send you a custom proposal. If not, I'll tell you honestly—and point you toward resources that might help.

Not ready to talk yet? Start building your foundation:

1. Download the Free "Strategic Quality Integration Checklist for Leaders"

A practical guide to assess where quality fits in your design process

Get Instant Access → Download Now

 

2. Subscribe to the FREE Scout Tier on Substack

Monthly curated digests with actionable insights, plus access to free resources and podcast episodes

Subscribe Free

 

3. Read the Whitepaper: "Reasons to use quality & reliability early and iteratively in new product development and ways to do it"

Download Now 

Frequently Asked Questions

What Happens Next?

1. You book a 20-minute call using the calendar link above

2. We discuss your specific challenges in a pressure-free conversation

3. I send you a custom proposal (for Workshop, Advisory, or Assessment) OR you book a "Pick My Brain" session directly through Calendly

4. You decide if it's the right fit—no hard sell, ever

 

The worst that happens? You get 20 minutes of free strategic advice

The best that happens? You finally stop the cycle of design churn, firefighting, and waste

Product image by rawpixel.com on Freepik | Online Meeting Image by Drazen Zigic on Freepik