The Hidden Cost of Design Churn and Late-Stage Firefighting
You're a Product Manager or engineering leader who knows the pain: Your team works for weeks on a solution, then unveils it—only to watch stakeholders tear it apart because it doesn't solve the real customer problem or meet business requirements.
This isn't just frustrating. It's expensive.
Product Failure Risk
What's happening
Your team spends weeks designing, only to hear: “This won't meet market needs” or "It fails regulatory requirements."
The real cost
$20 K + in wasted engineering hours. Products that ship sub‑optimally. Lost market share. Demoralized teams.
Why it happens
Design starts before Product and Engineering truly understand the problem together. Critical customer insights and cross-functional knowledge surface too late to act on cheaply.
Approval Bottlenecks
What's happening
Design reviews surface showstoppers: “Fails FDA requirements.” “Can’t be manufactured at scale.” The project grinds to a halt.
The real cost
A 2‑hour review turns into 6 weeks of rework. Blown schedules. Shaken stakeholder confidence. PMs explaining delays they couldn't have prevented.
Why it happens
Quality, manufacturing, and regulatory only see the design at review stage—after decisions are locked in and changes are expensive.
Internal Conflict and Silos
What's happening
Marketing promises features Engineering can’t deliver. Manufacturing says the design is unbuildable. Regulatory finds compliance gaps at the last minute. Everyone's frustrated with everyone else.
The real cost
3‑6 month delays. Budget overruns of 20‑40 %. Turnover of top talent who are fed up with constant firefighting. PMs stuck playing referee instead of leading product strategy.
Root cause
Functions work in isolation. Critical knowledge stays locked in individual heads until it erupts in late-stage crises.
No Repeatable Process
What's happening
Every project starts from scratch. Engineers design in a vacuum. Product struggles to translate market analysis into design inputs. Teams jump to solutions without shared understanding of the problem.
The real cost
Quality depends on luck and "hero" individuals. When that person leaves, their knowledge walks out the door. You can't scale what you can't repeat.
Why it happens
No standardized process for gathering design inputs, facilitating cross-functional collaboration, or translating customer voice into actionable requirements.
Three Ways to Work Together
WORKSHOP
Pierce the Design Fog Team Intensive
2‑day facilitated workshop
Apply frameworks to YOUR project
90-MINUTE POWER CONSULTATION
Strategic Consultation for Product Leaders
Deep-dive for specific issues
Immediate expert guidance with follow-up
QUALITY DURING DESIGN PARTNERSHIP
Ongoing Strategic Support
Monthly/Quarterly
Embedded Advisor
Not Sure Which Option Fits? Start Here.
Quality During Design Diagnostic & Roadmap
Perfect for: Engineering VPs, CTOs, and Directors who know their design process is broken but don't know where to start fixing it.
What You Get:
- Comprehensive Quality during Design Assessment of your current process
- Root cause analysis identifying your top 3 bottlenecks
- Prioritized 90-Day Action Plan with the highest-ROI changes
- Clear recommendations: Which of the above services (or combination) will solve your specific problems
This assessment often becomes the foundation for a Workshop or Quality during Design Partnership—but customized to your exact situation.
It was such a pleasure working with Dianna in designing a workshop on Reliability Fundamentals for my company. She exemplified professional work habits and followed through with her proposals. Her presentations encouraged us to think through our problem solving process and use reliability and stats tools to assess risks and help us make informed decisions.
Rachelo Kay, Quality and Reliability, Calix
"Dianna is a skilled quality professional who has exhibited highly valued leadership characteristics based on essential planning and critical thinking. The ability to understand a given situation from a high level and to then set in motion the needed actions to achieve success is an important trait that Dianna has demonstrated specifically in regard to the safety, efficacy, and compliance of medical devices. This approach would be highly valued for an organization since it exemplifies a reasoned and constructive thought process to obtain desired goals."
Frederick A. Yeagle, Principal Engineer Quality and Reliability, medical device industry
"Dianna is a result-oriented practitioner who employs the best practices in the Reliability and Quality engineering fields. She is a highly motivated professional and a top performer."
Ronito Tamayo, Experienced Reliability, Quality, and Product Analysis Professional
The Engineer's Guarantee
We focus on measurable improvement: Metric start → Metric end.
If we don't define the success metrics upfront, we don't start.
In our discovery call, we'll identify what success looks like for you.
Frameworks Preview
A philosophy and methodology that integrates quality and reliability methods early—not as a final checklist, but woven throughout the design process as part of routine design activities.
Why it works: You catch problems when they're cheap to fix (in the problem space) instead of expensive to fix (in prototypes or production).
A structured, repeatable process for running cross-functional team meetings that actually produce results—not just status updates.
Why it works: It ensures teams work together on design—not in isolation—so critical insights surface early when they're easy to incorporate.
A powerful template for exploring the customer experience before jumping into design solutions.
Why it works: It forces teams to stay in the problem space long enough to truly understand what they're solving—preventing the "design in secret, then get surprised" cycle.
Dianna Deeney, BSME
- BS in Mechanical Engineering
- ASQ Certified Senior-Level Quality Professional (CQE, CRE, CQA, CMQ/OE)
- IEEE Senior Member
- Author: "Pierce the Design Fog" (2025)
- Host: Quality during Design Podcast (100+ episodes)
- Product Manufacturing • Regulated Industry • Product Development
Frequently Asked Questions
What Happens Next?
1. You book a 20-minute call using the calendar link above
2. We discuss your specific challenges in a pressure-free conversation
3. I send you a custom proposal (for Workshop, Advisory, or Assessment) OR you book a "Pick My Brain" session directly through Calendly
4. You decide if it's the right fit—no hard sell, ever
The worst that happens? You get 20 minutes of free strategic advice
The best that happens? You finally stop the cycle of design churn, firefighting, and waste
Product image by rawpixel.com on Freepik | Online Meeting Image by Drazen Zigic on Freepik
